Do you believe Marketing Video Production is the future of social media platforms? We’ll take a moment and deep dive into some statistics and data revolving around video usage in social media, and on various search engines.
Vidyard has reported that 94% of businesses reported video as a key element in their marketing strategy. What does this mean? This means that businesses are seeing the impact that video is having on the likes of Facebook, Instagram, YouTube, TikTok, Pinterest, Reddit, Linkedin and Twitter - to name a few.
The Search Engine Journal reported that there are 4.65B daily users on social media platforms. That accounts for 58.7% of the global population that use social media as their primary source of information and communication.
The Emergence of Social Media
Social media has become the location where today’s consumers can find their news, information, current events, lifestyle tips, sports, product research, travel tips, and connecting with others without ever having to leave the platform.
Where Marketing Videos Produce the Most Results
This is a great indicator that the vast majority of the global population is on social media platforms, and for video marketing to hit just right, social media is where you want to publish your marketing videos. Facebook alone has 2.9B daily users, 33.33% of their newsfeed are sponsored ads, and DataReportal indicated that 24.5% of sponsored ads are in video format. In 2022, alone, 86% of businesses used marketing videos to promote their business, up from 63% over the last three years (wyzowl). 84% of businesses indicate that marketing videos increase their website visitors time on page.
Social media posts in video format generate 48% more views and 73% of viewers want to see more “entertaining” videos, and globally, consumers reported 40% of shoppers made purchasing decisions based on videos they had found on YouTube.
All of these metrics help paint a picture of the future of marketing, and how marketing videos are the driving force of delivering information, news, promotions, and generating more businesses.
How Do I Make a Marketing Video?
A marketing video is the new highway billboard of the internet. The good news about Marketing Videos is that they’re easier to make than ever before. Let’s take a dive into the necessary steps of making Marketing Videos:
Know Your Audience: A couple of things you’ll want to consider is who is this video tailored to, where will they watch the video, and what do you want them to do after watching the video. Make sure your style, tone, and information all align with the audience you intend to target and the preferred platform.
Make Video Engaging: The video should be more than a laundry list of information, statistics, features, advantages or benefits. Shorter videos are generally more engaging; 30 seconds is a good window.
Creating the Marketing Video: A couple of simple steps you can take in the creation of a marketing video is to start with the end in mind. What do you want the video to do? Do you want the audience to call you? Book an appointment? Stop in for happy hour? Come up with a specific purpose of your marketing video.
Style: Come up with a style of your video that is engaging, this could be a fun video with high-energy music, or an informational video that has soft music.
Video Snippets: You should come prepared with a handful of video snippets to help tell your story within your marketing video. If you’re a restaurant owner, consider showing video snippets of the exterior, interior, seating, and obviously, show some snippets of the food, the kitchen and slow motion videos of the food being prepared. All of this is a recommendation, so get creative with your video snippets.
Text and Audio: Whether you want to have a video with just text, or an audio voice-over - the choice is yours. Whichever you choose, each snipped should have a title or description that says, “Mouth Watering Brisket” or “Buttery, Flakey Crust” for example.
Transitions: Transitions are a nice way to move from one snippet to the next. Buffalo Wild Wings does a great job with their Marketing Videos in a simplistic way: Beer, Sports, Wings. Their Marketing Videos show beer, transition to the TVs on the wall with games displaying, and finally transition to their wings, a slow motion video of wings being tossed in sauces, and a pan out of the variety of wings. This is a simple format that most businesses can duplicate.
Call To Action: A simple call to action can go a long way. If you’re encouraging your audience to call or click, it’s up to you. The general rule of thumb is to include one simple call to action with your videos that your audience can take that is easy to read, simple to perform and gets them to the end result with the least amount of steps possible.
Testing and More Testing: One of the things that aren’t talked about enough, is testing your marketing videos. Marketing videos can be published on multiple platforms with various titles and descriptions, test everything.
Where Marketing Videos Should Be Published
The Answer is; Everywhere. Your Marketing Videos should be published to Facebook, Instagram, Twitter, YouTube, TikTok, or any other accounts you may have. This is part of the testing phase that is easy to do. Every platform is going to produce a different result, reaching an entirely different audience. The goal is to see which platform performs the best with specific videos.
Try testing your Marketing Video publishing frequency with at least one marketing video per week. If you’re feeling ambitious, look to publish at least one marketing video per day. If you’re doing more than one video per day, your results will dilute one another as they will not have enough time to properly run through the audience you’re intending to reach.
Needing Help with Marketing Videos
Marketing Videos aren’t just something everyone will be able to do, however, multiple mobile apps and software can help with this process, you may be considering the quality of your video, and want to display a professional presence. This is where you may want to consider seeking out a Marketing Video Production Service like Solo Visions. Solo Visions is a Peoria, Arizona Marketing Video Production Company Specializing in Visuals for Restaurants and Jewelers. Our Restaurant and Jewelry Highlight video provides an excellent example of how restaurant and jewelry business can help elevate your marketing videos.
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