Let's rewind the clock to 2018, a time when avocado toast was still in and AI was just a toddler taking its first steps into the advertising world. Enter Lexus, the innovative car company that thought, “Hey, why not let IBM Watson script our next ad?” Genius, right? They fed this baby AI 15 years of luxury brand ads that had been crowned champs at Cannes Lions. The outcome? A commercial so AI-tastic, even the most die-hard tech skeptics had to nod in approval. But just between us, it wasn’t all IBM Watson; the creative humans had a sneak peek at the script too.
Fast forward to the present, and it seems like AI’s been taking some serious steroids in the video ad and marketing realm. From drafting scripts to ad strategies and sales, it's like watching a toddler become a teenager overnight. And much like a teen, AI sometimes leaves us flabbergasted. Enter generative AI, or as I like to call it, "the media's new brainy BFF." Here's a brief on how to make the most of this smarty-pants tool without letting it hog all the spotlight:
The Email Wizardry - Imagine having a sidekick that writes your emails. Well, that's Generative AI for you! Want a 200-word email for that brand manager obsessed with digital ads and last night’s viral moment? Just prompt the AI! It'll craft a killer email faster than you can say, “Is AI the new Shakespeare?” And with tools like Salesforce's GPT, it can even do the heavy lifting of researching your prospects.
Your Chatbot’s New BFF - Moving to self-service ad sales? Use generative AI to turbocharge your chatbots. It’s like giving your bot a dose of AI caffeine. Instead of generic responses, let generative AI conjure up dynamic, tailored interactions that'll have advertisers coming back for more. Remember those “Reply Recommendations” from Salesforce Einstein? Think of this as its cooler, older cousin.
Hyper-Personalized Magic Potions - With Salesforce Marketing Cloud, you can serve personalized web content to your audience. Generative AI amplifies this by crafting hyper-tailored content in real-time. Instead of dishing out vanilla offers, serve up a sundae of hyper-personalized content tailored to each profile.
Optimization On-the-Fly - Sold an ad campaign? Fantastic! But what about optimization? Generative AI has your back. It can monitor your campaign, offer real-time advice, and even make those pesky tweaks for you. Got a target to hit? Let AI be your strategic wingman.
Generative AI: The Future or Just a Fad? Remember that Lexus commercial? In a few years, today's AI marvels might seem just as old-school. We'll see AI giving hyper-precise recommendations and bundling ad packages with the finesse of a seasoned barista whipping up your favorite latte.
But before we get ahead of ourselves, remember: AI is a sidekick, not the hero. We still need that human touch (yes, that means you!). However, generative AI will free up your time, letting you focus on what truly matters - building connections that can't be automated.
Considering an AI-powered leap? Let Solo Visions be your light at the end of the tunnel. We're here to help you map out the best AI solutions and navigate these new waters together, ensuring you're set not just for now, but for the exciting journey ahead.
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